News Corp's Diversification Strategy
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The paper explains that in the case of News Corp, diversification has recently come primarily in the proposed purchase of Hughes Electronics Corporation (Hughes), a subsidiary of General Motors (GM). The paper then discusses how under the purchase of a 34% stake in Hughes, News Corp will have a controlling interest in the company and, specifically, over Hughes's DirecTV satellite television service (DirecTV).
From the Paper:"What are the elements of News Corp's diversification strategy? What is your opinion about News Corp strategy? In a diversified company, strategies must include the assessment of multiple industry environments for each industry area in which the company operates. Furthermore, a large company must diversify across a corporate strategy for improved attractiveness and performance of the company as a whole, and at the same time create a cohesive business whole out of individual businesses. Four distinct areas of diversification of a company..."
Cite this Analytical Essay:
News Corp's Diversification Strategy (2006, December 01) Retrieved January 19, 2022, from https://www.academon.com/analytical-essay/news-corp-diversification-strategy-129516/
"News Corp's Diversification Strategy" 01 December 2006. Web. 19 January. 2022. <https://www.academon.com/analytical-essay/news-corp-diversification-strategy-129516/>