Nestle, Nescafe, And Fair Trade Analytical Essay by Top Papers

Nestle, Nescafe, And Fair Trade
A look at fair trade as it applies to Nescafe and for Nestle as a whole.
# 143465 | 750 words | 1 source | MLA | 2009 | US
Published on Dec 01, 2009 in Business (Companies) , Business (International)


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Description:

This paper examines fair trade as an attractive segment for Nescafe in particular and for Nestle as a whole. The paper notes that on a pragmatic level Nescafe Partners' Blend is a fair trade product without the Fair trade label. The paper then considers the conditions necessary for it for it to enter the market. On the surface, it hardly seems possible that such a battle could hurt Nestle.

From the Paper:

"Fairtrade is an attractive segment for Nescafe in particular and for Nestle as a whole. Purely on a pragmatic level, this is because the Nescafe Partners' Blend is a fair trade product without the Fairtrade label; for it to enter the market would therefore be to court a "competitive battle" (Mitchell 1). On the surface, it hardly seems possible that such a battle could hurt Nestle. After all, the so-called ethical instant coffee market is only $20 million (Mitchell 3), a very small fraction of Nestle's global revenues. However, the true risk goes far beyond issues of market share, or..."

Cite this Analytical Essay:

APA Format

Nestle, Nescafe, And Fair Trade (2009, December 01) Retrieved August 23, 2019, from https://www.academon.com/analytical-essay/nestle-nescafe-and-fair-trade-143465/

MLA Format

"Nestle, Nescafe, And Fair Trade" 01 December 2009. Web. 23 August. 2019. <https://www.academon.com/analytical-essay/nestle-nescafe-and-fair-trade-143465/>

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