Nestle's Marketing Tactics Analytical Essay by ResearchRiter

Nestle's Marketing Tactics
This paper looks into the ethics of Nestle's marketing tactics.
# 123637 | 1,500 words | 3 sources | MLA | 2008 | US
Published on Dec 01, 2008 in Business (Marketing) , Philosophy (Ethics) , Religion and Theology (General) , Sociology (General)

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In this article, the writer examines the case of the Nestle Company, whose marketing tactics for infant formula included sending women dressed as nurses to provide information on the product and providing free samples to new mothers. These actions are assessed in light of Kantian and Rawlsian theory. The writer calls for Christian principles to be applied in marketing.

From the Paper:

"The Nestle Company has long been involved in manufacturing and marketing infant formula to mothers who are unable to breastfeed their babies. However the company's marketing tactics came under ethical scrutiny when Nestle was found to have engaged in a number of practices that the Protein Advisory Group or PAG took issue with. The company had sent women dressed as nurses to villages to promote the use of infant formula, had given free samples of the formula to women in the hospital for ..."

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Nestle's Marketing Tactics (2008, December 01) Retrieved February 28, 2020, from

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