Multicultural Buffet Restaurant Analytical Essay by Nicky

Multicultural Buffet Restaurant
Looks at market and operational factors in opening a multicultural buffet restaurant, which offers high quality food and a cultural experience.
# 147426 | 1,120 words | 4 sources | MLA | 2011 | US
Published on Mar 30, 2011 in Business (Small) , Business (Marketing) , Sociology (Multiculturalism)


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Description:

This paper first explains that the multicultural buffet restaurant differentiates itself within the hospitality industry by offering a unique set of products and services that provides a discovery of culture through food and an opportunity for international consumers to eat foods from recipes of their homelands. The paper then goes on to investigate the licenses required in the opening of a restaurant, especially with alcohol, and issues of trademarks and future development. In addition, the paper reviews the micro and macroenvironmental forces that can create three categories of risks for this type of restaurant.

Table of Contents:
Uniqueness of Offering
Licenses and Trademarks
Future Product or Service Developments/Innovations
Risks and Mitigation

From the Paper:

"In terms of the buffet type restaurant, the risk is that customers might not like the fact that they have to stand in line and serve themselves, instead of just being waited on. Not much can be done to mitigate this risk as any endeavor might jeopardize the buffet type of the location. However, marketing campaigns and customer approaches could be developed in such a manner that emphasizes on the benefits of buffet type restaurants, including the personal choice of the foods to be served upon seeing them, the ability to select and combine however the customer desires or the personal specification of the quantities to the bought."

Sample of Sources Used:

  • Madanoglu, M., Understanding Risk Dimensions in the Restaurant Industry: A Strategic Finance Approach, Retrieved from http://scholar.lib.vt.edu/theses/available/etd-01032006-023940/unrestricted/Melih_Madanoglu_Dissertation--2005.pdf on March 30, 2009
  • Mealey, L., All About Restaurant Liquor Licenses, About.com, 2009, http://restaurants.about.com/od/lawsinsurance/a/Liquor_License.htm last accessed on March 30, 2009
  • Food and Restaurant Licenses, Wauwatosa.net, 2008, http://www.wauwatosa.net/display/router.asp?DocID=78 last accessed on March 30, 2009
  • The Meaning of Food, PBS, 2005, http://www.pbs.org/opb/meaningoffood/ last accessed on March 30, 2009

Cite this Analytical Essay:

APA Format

Multicultural Buffet Restaurant (2011, March 30) Retrieved July 11, 2020, from https://www.academon.com/analytical-essay/multicultural-buffet-restaurant-147426/

MLA Format

"Multicultural Buffet Restaurant" 30 March 2011. Web. 11 July. 2020. <https://www.academon.com/analytical-essay/multicultural-buffet-restaurant-147426/>

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