Motorola in Ethiopia
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In this article, the writer examines selling Motorola cellular telephones in Ethiopia, and the strategy Motorola must implement for marketing the company's cellular phone products in a developing nation (product, pricing, distribution mix). The writer looks at the targeting campaign.
From the Paper:"Most developing nations never develop infrastructure at the required level to extend land-line telephone communications services to the bulk of their populations. Developing a land-line infrastructure of adequate scale is far too costly for most developing countries."
Cite this Analytical Essay:
Motorola in Ethiopia (2008, December 01) Retrieved July 27, 2021, from https://www.academon.com/analytical-essay/motorola-in-ethiopia-123338/
"Motorola in Ethiopia" 01 December 2008. Web. 27 July. 2021. <https://www.academon.com/analytical-essay/motorola-in-ethiopia-123338/>