Morgan & Morgan's Website Analytical Essay by Jay Writtings LLC

Morgan & Morgan's Website
An examination of the website of the Morgan & Morgan law firm.
# 118548 | 1,723 words | 4 sources | MLA | 2010 | US
Published on Feb 07, 2010 in Business (Companies) , Business (Marketing) , Computer and Technology (Internet)

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The paper relates that the Morgan & Morgan company website draws impressive traffic with its educational, well-organized information. The paper discusses the site's use of DLA Piper software and then suggests
some additional features they could add to their site. The paper illustrates how Morgan & Morgan's website has been an overall success and posits that the decision to use the Internet has turned Morgan & Morgan into a high performance company and a learning organization for clients.

From the Paper:

"In the last few years, the Internet has insinuated itself into every aspect of the legal profession. Among the many utilities companies have, the Internet offers the opportunity to create accessible electronic offices by putting up firm websites. With a well-designed site, sharp appearance, and fresh content such as: articles, memos, and employee profiles, a website can be a valuable marketing tool.
"Morgan & Morgan's is a prestigious and very well known law firm in southern states. Their website showcases the services the company offers along with profiles of attorneys, employees, and the history of the firm itself. In just the last few years since they started marketing their firm over the Internet, their company has grown into a multi-million dollar empire. They now have satellite offices across all of Florida and Georgia. Their slogan "Remember we represent the people, not the powerful" has become the most a well-known phrase in the legal market today (Morgan 2007)."

Sample of Sources Used:

  • Hugh Calkins & Richard Granat, Client Self-Help Strategies: Technology Educated and Assisted Pro Se With and Without Backup (1998).
  • Morgan, John. Morgan & Morgan for the people. Copyright 2006. All rights reserved. Morgan & Morgan PA, For the People. April 22, 2007. <>
  • Michael Genz, Technology and Client Community Access to Legal Services Suggestive Scenarios on Community Legal Education, Intake, and Referral and Pro Se, 5 U. DC L. REV. 225 (2000).
  • William Hornsby, Improving the Delivery of Affordable Legal Services Throughout the Internet: A Blueprint for the Shift to a Digital Paradigm (1999).

Cite this Analytical Essay:

APA Format

Morgan & Morgan's Website (2010, February 07) Retrieved March 28, 2020, from

MLA Format

"Morgan & Morgan's Website" 07 February 2010. Web. 28 March. 2020. <>