McLuhan and Benjamin on the Role of Media Analytical Essay by Top Papers

McLuhan and Benjamin on the Role of Media
An analysis of the ideas of McLuhan and Benjamin on the role of changing media in cultural paradigm shifts.
# 137033 | 1,500 words | 3 sources | MLA | 2008 | US
Published on Dec 01, 2008 in Communication (Mass Media) , Sociology (Media and Society)


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Description:

The paper relates that Canadian media theorist Marshall McLuhan's famous observation that "the medium is the message" referred to how each medium, as an extension of humanity, brings with it new modes of perception that transform our understanding and role in the world (McLuhan 107). This paper explores McLuhan's ideas regarding media with reference to the ideas of Walter Benjamin in his "The Work of Art in the Age of Mechanical Reproduction". As is argued, while there exist obvious differences in the foci and concerns of both theorists, their mutual emphasis upon the significance of media over their content allow students of media studies critical insights into how media carry a message in their transformative function that accelerate shifts in human social, cultural and economic paradigms.

From the Paper:

"The Canadian media theorist Marshall McLuhan's famous observation that "the medium is the message" referred to how each medium, as an extension of humanity, brings with it new modes of perception that transform our understanding and role in the world (McLuhan 107). This essay will explore McLuhan's ideas regarding media with reference to the ideas of Walter Benjamin in his "The Work of Art in the Age of Mechanical Reproduction". As will be argued, while there exist obvious differences in the foci and concerns of both theorists, their mutual emphasis upon the significance of..."

Cite this Analytical Essay:

APA Format

McLuhan and Benjamin on the Role of Media (2008, December 01) Retrieved December 07, 2023, from https://www.academon.com/analytical-essay/mcluhan-and-benjamin-on-the-role-of-media-137033/

MLA Format

"McLuhan and Benjamin on the Role of Media" 01 December 2008. Web. 07 December. 2023. <https://www.academon.com/analytical-essay/mcluhan-and-benjamin-on-the-role-of-media-137033/>

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