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This paper contends that McDonald's, a leader in the worldwide fast food industry, has capitalized on its commercial ingenuity, successful marketing, globalization and place in the American imagination by careful recognition of the cultural mores under which it operates. The paper states that ultimately, McDonald's success as a national power exists not in its good hamburgers, but its power to maintain a role in the American imagination.
From the Paper:"Fifty years later, McDonald's is the largest single purchaser of beef, pork, and potatoes in the nation; internationally, they own more commercial retail space than any other corporation. McDonald's locations vary; from rural Alabama locations on crossing highways and state routes, suburban Washington D.C. and Minneapolis-St. Paul, to the city streets of New York, L.A., and Baghdad, covering every locale in between. At the same time, despite the wide variety of locations and demographics with which McDonald's comes into play, their success is based on a very standardized special construction marketing one singular idea: the American Dream."
Cite this Analytical Essay:
McDonald's (2005, December 03) Retrieved December 15, 2019, from https://www.academon.com/analytical-essay/mcdonald-s-62619/
"McDonald's" 03 December 2005. Web. 15 December. 2019. <https://www.academon.com/analytical-essay/mcdonald-s-62619/>