McDonald's Marketing Activities Analytical Essay by ResearchRiter

McDonald's Marketing Activities
This paper examines the marketing activities of the food chain, McDonald's.
# 123221 | 1,500 words | 19 sources | MLA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (International) , Business (Management) , Business (Marketing)

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In this article, the writer examines McDonald's marketing activities and considers how McDonald's might use marketing audits and marketing planning to inform and guide its global marketing of fast food.

From the Paper:

"McDonald's is an international corporation that has a highly successful marketing program worldwide. In Tokyo for example Suketaka Kawazu a year-old air cargo company salesman acknowledges that although the hamburgers actually taste better at MOS Burger a Japanese competitor he faithfully eats at McDonald's at least once a week. That's the value of excellent marketing. In today's global business environment moreover good marketing strategy is no longer optional there is no room for error either in how you think about your business or ..."

Cite this Analytical Essay:

APA Format

McDonald's Marketing Activities (2008, December 01) Retrieved June 03, 2023, from

MLA Format

"McDonald's Marketing Activities" 01 December 2008. Web. 03 June. 2023. <>