McDonald's and Ethnic Minorities Analytical Essay by cee-cee

In this article, the writer notes that as the United Kingdom becomes racially and ethnically more diverse, it becomes evermore important for organizations to consider minority segments in their marketing strategies. The writer discusses that McDonald's has realized the value of this growing market segment, and, as such, has employed specific ethnic minority marketing strategies, to garner these valuable consumers. This paper overviews ethnic minority marketing and its importance and then follows with an in-depth analysis of McDonald's ethnic minority marketing strategy. The writer concludes that culturally sensitive marketing not only allows the ethnic consumer to understand that McDonald's desires them as a customer, but also builds trust in the organization that they understand the ethnic consumer's unique needs and desires.

Outline:
Introduction
Ethnic Minority Marketing Overview
McDonald's Ethnic Minority Marketing Strategies
Conclusion