McDonald's and Ethnic Minorities Analytical Essay by cee-cee

McDonald's and Ethnic Minorities
This paper discusses the ethnic minority marketing strategy of McDonald's.
# 115021 | 2,228 words | 15 sources | APA | 2009 | US
Published on Jul 02, 2009 in Business (Companies) , Business (Marketing) , Ethnic Studies (General) , Advertising (General)

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In this article, the writer notes that as the United Kingdom becomes racially and ethnically more diverse, it becomes evermore important for organizations to consider minority segments in their marketing strategies. The writer discusses that McDonald's has realized the value of this growing market segment, and, as such, has employed specific ethnic minority marketing strategies, to garner these valuable consumers. This paper overviews ethnic minority marketing and its importance and then follows with an in-depth analysis of McDonald's ethnic minority marketing strategy. The writer concludes that culturally sensitive marketing not only allows the ethnic consumer to understand that McDonald's desires them as a customer, but also builds trust in the organization that they understand the ethnic consumer's unique needs and desires.

Ethnic Minority Marketing Overview
McDonald's Ethnic Minority Marketing Strategies

Sample of Sources Used:

  • Cebrzynski, G. 9 Feb 1998, "McDonald's advertising campaign targets Denver minorities", Nation's Restaurant News vol. 32, no. 6, p. 8.
  • Cui, G. Winter 1997, "Marketing strategies in a multi-ethnic environment", Journal of Marketing Theory & Practice vol. 5, no. 1, pp. 122-134.
  • Cui, G. & Choudhury, P. 2002, "Marketplace diversity and cost-effective marketing strategies", The Journal of Consumer Marketing vol. 19, no. 1, pp. 54-73.
  • Krauss, M. 21 May 2001, "After the dot-com crash, marketing isn't easier", Marketing News vol. 35, no. 11, pp. 8-9.
  • Landry, M. 24 Apr 2006, "From Big Macs to kind of blue", Crain's Chicago Business vol. 29, no. 17, pp. 30-31.

Cite this Analytical Essay:

APA Format

McDonald's and Ethnic Minorities (2009, July 02) Retrieved May 28, 2023, from

MLA Format

"McDonald's and Ethnic Minorities" 02 July 2009. Web. 28 May. 2023. <>