Mary Kay in a New International Market Analytical Essay by Master Researcher

Mary Kay in a New International Market
An analysis of the viability of Mary Kay Cosmetics in the Asian market.
# 32589 | 1,400 words | 1 source | MLA | 2002 | US
Published on Oct 15, 2003 in Business (Companies) , Business (International) , Asian Studies (General)


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Description:

This paper discusses the potential for Mary Kay Cosmetics entering either the Chinese or Japanese markets. The paper provides an analysis of Mary Kay's international operations and provides recommendations for expansion into China. The paper includes a list of reasons why entry into China would be in the best interests of both Mary Kay and the Chinese population.

From the Paper:

"Mary Kay's international operations comprise approximately 11 percent of the total company and are growing every year to contribute a higher portion of revenue to the company's bottom line. In 1986, Mary Kay's international operations generated over 43.7 million dollars in net sales. By the year 1992 that number had risen to over 62.4 million in net annual sales. The growth rate in that five year period was over twenty seven percent, or just a little over five percent per year average. By contrast, the United States operations showed a net increase of almost thirty percent, or just a little over six percent per year.
"Mary Kay cosmetics is currently operating in six foreign countries. The top producer among these is Canada. With its close ties to the United States, and its similar lifestyle culture, this is to be expected."

Cite this Analytical Essay:

APA Format

Mary Kay in a New International Market (2003, October 15) Retrieved May 24, 2022, from https://www.academon.com/analytical-essay/mary-kay-in-a-new-international-market-32589/

MLA Format

"Mary Kay in a New International Market" 15 October 2003. Web. 24 May. 2022. <https://www.academon.com/analytical-essay/mary-kay-in-a-new-international-market-32589/>

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