Marketing To Consumers and Businesses Analytical Essay by Nicky

Marketing To Consumers and Businesses
A look at the differences between marketing to consumers and businesses.
# 147412 | 1,222 words | 10 sources | APA | 2011 | US
Published on Mar 29, 2011 in Business (Marketing) , Business (Consumer Behavior)


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Description:

This paper identifies basic marketing principles that apply to both consumers and businesses and organizations. It also notes their differences. It further explains the marketing research needed, including technologies available for gathering information about consumers and business organizations. These principles are shown in a graph which compares and contrasts various elements. Additionally, the paper describes the demographic, ethical and behavioral influences on consumer and business organization buying habits. The paper concludes summarizing the differences and similarities in marketing to consumers and businesses organizations.

From the Paper:

"The demographic, ethical and behavioral influences of consumer and business or organizational buying habits are significantly different. As B2C-based marketing is inherently more focused on a larger, more diverse target market where the purchase is often sought via a "trigger" offered whether it is a coupon or a bundle of other products, B2B based buying habits are much more organizational and defined by collaboratively based decision making in companies. This major difference in how decisions are made as part of the purchasing process lead to wide variations in buying habits as well (Lin, 2002). The sales cycles for B2C markets are often much shorter than for B2B sales, as in the latter there is the need for rationalizing the buying decision both within the decision making group but throughout the decision approval process as well..."

Sample of Sources Used:

  • Daniela Andrews. (2005, September). Buying into B-to-B. Marketing, 110(31), 33. Retrieved March 19, 2009, from ABI/INFORM Global database. (Document ID: 907762081).
  • Chuck Chakrapani. (2008). The Handbook of Marketing Research: Uses, Misuses, and Future Advances. Marketing Research, 20(4), 40. Retrieved March 21, 2009, from ABI/INFORM Global database. (Document ID: 1634899621).
  • Factor, Stephen, Sampson, Peter. (1983). Making Decisions About Launching New Products. Market Research Society. Journal of the Market Research Society, 25(2), 185. Retrieved March 17, 2009, from ABI/INFORM Global database. (Document ID: 7097933).
  • Andreas Hinterhuber. (2008). Customer value-based pricing strategies: why companies resist. The Journal of Business Strategy, 29(4), 41-50. Retrieved March 18, 2009, from ABI/INFORM Global database. (Document ID: 1510349041).
  • Bertil Hulten. (2007). Customer segmentation: The concepts of trust, commitment and relationships. Journal of Targeting, Measurement and Analysis for Marketing, 15(4), 256-269. Retrieved March 19, 2009, from ABI/INFORM Global database. (Document ID: 1387254971).

Cite this Analytical Essay:

APA Format

Marketing To Consumers and Businesses (2011, March 29) Retrieved February 05, 2023, from https://www.academon.com/analytical-essay/marketing-to-consumers-and-businesses-147412/

MLA Format

"Marketing To Consumers and Businesses" 29 March 2011. Web. 05 February. 2023. <https://www.academon.com/analytical-essay/marketing-to-consumers-and-businesses-147412/>

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