Marketing on the Web Analytical Essay by Top Papers

Marketing on the Web
An analysis of Web marketing strategies and payoffs in the context of current and evolving business conditions.
# 142996 | 1,000 words | 5 sources | APA | 2009 | US
Published on Dec 01, 2009 in Business (Marketing) , Computer and Technology (Internet)


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Description:

The paper relates that the potential of the Web as a marketing medium was already clear in 1995, the year in which graphical browsers went mainstream. The paper notes that Upshaw (1995) considered Web marketing to be "an advanced form of direct (or 'relationship') marketing" driven by "information exchange instead of information dump" (p. 277). The paper explains that the premise of Web marketing was twofold: it consisted of rich media (i.e., hyperlinked text, images, sound, video), and it was interactive (the Web shopper 'told' the site about herself, and the site fed back targeted content, both to the shopper and to the marketer).

From the Paper:

"This paper examines Web marketing strategies and payoffs in the context of current and evolving business conditions, and concludes that the combination of cost savings, rich analytics, and offline impact makes Web marketing a highly viable investment. The potential of the Web as a marketing medium was already clear in 1995, the year in which graphical browsers went mainstream. Upshaw (1995) considered Web marketing to be "an advanced form of direct (or 'relationship') marketing" driven by "information exchange instead of...""

Cite this Analytical Essay:

APA Format

Marketing on the Web (2009, December 01) Retrieved May 26, 2019, from https://www.academon.com/analytical-essay/marketing-on-the-web-142996/

MLA Format

"Marketing on the Web" 01 December 2009. Web. 26 May. 2019. <https://www.academon.com/analytical-essay/marketing-on-the-web-142996/>

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