Marketing of Gillette's 5 Blade Razor Analytical Essay by Quality Writers

Marketing of Gillette's 5 Blade Razor
An analysis of the target market and market penetration for Gillette's new 5 blade razor, the Buzz Razor.
# 103975 | 2,237 words | 9 sources | APA | 2008 | US
Published on May 30, 2008 in Business (Companies) , Business (Marketing) , Advertising (Product-Specific)

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This paper discusses a new product release by Gillette which is really a product extension of an existing product line: a razor. The paper discusses the product, named Buzz Razor, and its target market, as well as the demographic of the target market and the geographical area in which it will initially be targeted. Finally, the paper discusses the success of Gillette's market penetration.

Table of Contents:
Industry Analysis
Target Market-Customer
Control Section
Unit Sales/3 Month Period
Dollar Sales Range/3 Month Period
Market Share
Market Penetration

From the Paper:

"The razorblade market has been dominated by multi-bladed products for the past decade since Gillette first introduced its Mach3 product which was, as the name implies, a 3 bladed razor. The Mach3 razor was the first of its kind in which a personal care products company extended the number of blades beyond the traditional 2 bladed format in a market where many companies were still marketing single-bladed razors. The Mach3 product line has since been expanded by several product extensions such as the Mach3Turbo System and a 4 bladed product which Gillette's competitors have all copied (Gillette, 2005). The current product proposal is a revolutionary shaving system to be developed by Gillette known as the Buzz Razor and it is specifically developed and designed for the adult male shaver. While other personal care products companies have come to market with new products related to shaving as well as their own product line extensions of existing razor products, such as battery powered shavers, none has ventured into the 5 blade format for shavers."

Sample of Sources Used:

  • CHAPTER 15: MALE CONSUMERS. (2007). Retrieved Monday, May 05, 2007 from the Business Source Complete database.
  • GLOBAL REPORT. (2007). Global Cosmetic Industry.
  • Gillette Products. (2007). Procotr & Gamble Investor Relations (online). Retrieved May 5, 2007 from: http://
  • Grimm, M. (2003). YOU'VE COME A LONG WAY, BUDDY. American Demographics, 25(2), 42.
  • Household & Personal Products Industry Profile: Global. (2006). Household & Personal Products Industry Profile: Global.

Cite this Analytical Essay:

APA Format

Marketing of Gillette's 5 Blade Razor (2008, May 30) Retrieved October 23, 2020, from

MLA Format

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