Marketing Communications in the Middle East
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The paper considers marketing communications in the Middle East, with a focus on Kuwait.
From the Paper:"When one considers marketing communications within the Middle East generally and within Kuwait specifically, one must be mindful of cultural considerations. Marketing as the process developed during the ...th century especially tended to become Western-centric with an abnormal emphasis on American marketing practices. The theoretical and applied structures of marketing communications thus became inherently culturally biased toward Western practices and preferences generally and toward American preferences and practices more specifically. (Anholt) The globalization of business activity..."
Cite this Analytical Essay:
Marketing Communications in the Middle East (2008, December 01) Retrieved September 25, 2023, from https://www.academon.com/analytical-essay/marketing-communications-in-the-middle-east-127741/
"Marketing Communications in the Middle East" 01 December 2008. Web. 25 September. 2023. <https://www.academon.com/analytical-essay/marketing-communications-in-the-middle-east-127741/>