Marketing and 'Sex in the City' Analytical Essay by ResearchRiter

Marketing and 'Sex in the City'
This paper looks at social marketing and theory aspects of the television series 'Sex in the City'.
# 123089 | 2,250 words | 31 sources | APA | 2008 | US
Published on Dec 01, 2008 in Communication (Television) , Business (Marketing) , Sociology (Media and Society)


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Description:

This paper looks at "Sex and the City's" series of programs on Samantha's bout with breast cancer in terms of social marketing and marketing theories. The writer uses persuasion, seduction, social constructionist theory, viral marketing, extraneous affect and schema correspondence theory.

From the Paper:

"The television program 'Sex in the City' is among other prominent shows that have employed social marketing techniques to influence the ideas attitudes and behaviors of the public for their own benefit. Social marketing uses largely the same marketing theories and techniques to market improved lifestyles to consumers as are used to market products and services. The objective is to help consumers gain an awareness of certain issues and understand how they can be approached in a way that ..."

Cite this Analytical Essay:

APA Format

Marketing and 'Sex in the City' (2008, December 01) Retrieved July 04, 2022, from https://www.academon.com/analytical-essay/marketing-and-sex-in-the-city-123089/

MLA Format

"Marketing and 'Sex in the City'" 01 December 2008. Web. 04 July. 2022. <https://www.academon.com/analytical-essay/marketing-and-sex-in-the-city-123089/>

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