Making Marketing Planning Work
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In this article, the writer discusses how to make marketing planning work in an organization by improving its organizational structure, internal communication mechanisms, and organizational culture. Market research and competitive intelligence are also discussed briefly.
From the Paper:"Marketing has been described as a business philosophy that puts the customer at the center of the organization's activities and marketing planning is a logical sequence and a series of activities leading to the setting of marketing objectives and the formulation of plans for achieving them. In any organization that engages in marketing the process of marketing requires planning. Products need to be positioned effectively in order to be competitive with rival products and marketing campaigns need to be thought ..."
Cite this Analytical Essay:
Making Marketing Planning Work (2008, December 01) Retrieved April 20, 2021, from https://www.academon.com/analytical-essay/making-marketing-planning-work-126422/
"Making Marketing Planning Work" 01 December 2008. Web. 20 April. 2021. <https://www.academon.com/analytical-essay/making-marketing-planning-work-126422/>