Magazine Marketing and Women's Self-image
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This paper points out the types of images portrayed in magazine advertisements and analyzes whether these reflect a reality or a fantasy ideal. It determines the purpose of this kind of marketing and discusses effects, both negative and positive, and gives a possible remedy for negative effects. The paper concludes that negative images of women in media advertisements are not malicious, but they are an effective form of manipulation.
From the Paper:"Magazine advertisements hold up a mirror for women that reflects and magnifies both reality and fantasy. Their purpose is to find and enhance a target market for their products. These images and their messages have an effect on women and how they perceive themselves and what they need to be happy. Women are a diverse group, so there are many different kinds of images of women in advertising. Overall, the images that are projected are ones of an ideal of perfection in body, family, career, health, relationships and other areas of life. Women measure their lives and their bodies against..."
Cite this Analytical Essay:
Magazine Marketing and Women's Self-image (2009, December 01) Retrieved December 02, 2020, from https://www.academon.com/analytical-essay/magazine-marketing-and-women-self-image-144557/
"Magazine Marketing and Women's Self-image" 01 December 2009. Web. 02 December. 2020. <https://www.academon.com/analytical-essay/magazine-marketing-and-women-self-image-144557/>