Macro and Micro-Level Analysis of International Business Analytical Essay by Kien

Macro and Micro-Level Analysis of International Business
A macro and micro-level analysis of international business operations.
# 153837 | 2,782 words | 6 sources | APA | 2014 | KE
Published on Feb 26, 2014 in Business (International) , Business (Management) , Business (General)

$19.95 Buy and instantly download this paper now


This paper explores international business from both the macro perspective as well as the national level. The paper analyzes how economic conditions, technology, and levels of supply and demand affect business operations and direct investments in the international context. The paper also examines the micro-level aspects of international business, including how the competitiveness of a firm, its bargaining power, and its rivalry, influence international business.

Macro Analysis
Micro or Firm Level Aspects of International Business
The Internationalization Processes of Firms

From the Paper:

"Economic growth of a country and the level of equity in the nation are of paramount importance to international business. A national could be experiencing significant growth in terms of economic but have poor wealth redistribution mechanisms. Such an environment may be characterized by high poverty, poor educational infrastructure and low income levels elements which may deter foreign investment. Additionally, privately owned international business organizations may also avoid such markets due to low levels of discretionary income among the population. As such, products and services exports to the country will be affected as these will be channeled to countries where national wealth is adequately redistributed. Nevertheless, such countries may constitute an attractive hub for multinational enterprises seeking to exploit low cost labor resources (Aswathappa, 2010).
"Development strategies of a country also influence its participation in international business as well as its perception on international organization. As such, adoption of development strategies which constitute geographical expansion through establishment of subsidiaries in foreign markets will positively impact on the cross operations. This will allow for international investment by the government besides making the involved country friendlier to international investors (Aswathappa, 2010)."

Sample of Sources Used:

  • Aswathappa. (2010). International Business 4E. London: Tata McGraw-Hill Education.
  • Hill, C. W. (2008). International Business. Irwin: McGraw-Hill.
  • Perlmutter, H. (2009). Howard Perlmutter: Internationalization of Multinational Corporations. Retrieved May 12, 2011, from
  • Rugman, A. M., & Brewer, T. L. (2003). The Oxford handbook of international business. London: Oxford Press.
  • Tallman, S. (2010). Global Strategy. New Jersey: John Wiley and Sons.

Cite this Analytical Essay:

APA Format

Macro and Micro-Level Analysis of International Business (2014, February 26) Retrieved December 10, 2023, from

MLA Format

"Macro and Micro-Level Analysis of International Business" 26 February 2014. Web. 10 December. 2023. <>