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This paper examines operations and logistics management at Airbus, focusing on the development of a new product. According to the paper, it uses Airbus for as a case study organization in order to relate academic theory to practice. First, the paper discusses the concept of new product design, noting three key aspects namely, the concept, the package and the process. These are then applied to the new product design at Airbus and further illustrated in a chart. Then, the paper describes tools and models that are helpful in developing new product development. Next, the paper presents a bulleted list of recommendations in order to ensure the success of future new product developments. Finally, the paper makes recommendations based on the strong product that Airbus produces yet noting the company's key weaknesses.
From the Paper:"In the first instance, Airbus may be seen as a worthy case study organisation for considering the application of various theoretical aspects of the new product development process. The problems associated with the development of the company's most recent product, the Airbus A380 super jumbo jet which was delivered over two years late and significantly over budget (USA Today, 2008) would seem to present a classic example of an organisation in needs of new product development strategies if future product developments are to be more successful. In addition, Airbus may be seen as operating in a significantly competitive market with other key competitors such as Boeing also offering a range of new products targeting the same market as Airbus. While competitors such as Boeing have also sought to compete on a product basis with Airbus, the company has also suffered key setbacks in the development and design of its own key rival products, the Dream Liner (Slack et al, 2010). As with the A380, Boeing's Dream Liner was similarly delayed and delivered over budget suggesting that problems in the field of new product development are not unique to Airbus but rather endemic of the civil aviation sector as a whole. As such, this adds further justification for the further analysis of the new product development aspect of the operations and logistics management of the company Airbus."
Sample of Sources Used:
- Burtonshaw-Gunn, S. 2010. Essential tools for operations management. New York: John Wiley and Son.
- Business Traveller. 2009. Qantas A380's grounded. Available online at: http://www.businesstraveller.com/discussion/topic/Qantas-A380-s-grounded [Accessed on 16/03/12].
- Christopher, M. 2005. Logistics and supply chain management creating value-adding networks. Harlow: FT Prentice Hall.
- Fickling, D. 2012. Qantas A380 grounded in Sydney after cracks found in wing parts. Available online at: http://www.businessweek.com/news/2012-02-08/qantas-a380-grounded-in-sydney-after-cracks-found-in-wing-parts.html [Accessed on 16/03/12].
- Greasley, A. 2009. Operations management. New York: John Wiley and Son.
Cite this Analytical Essay:
Logistics and Operations Management at Airbus (2012, September 25) Retrieved September 24, 2023, from https://www.academon.com/analytical-essay/logistics-and-operations-management-at-airbus-151769/
"Logistics and Operations Management at Airbus" 25 September 2012. Web. 24 September. 2023. <https://www.academon.com/analytical-essay/logistics-and-operations-management-at-airbus-151769/>