Locating Youth Culture as a Marketing Perspective Analytical Essay by Top Papers

Locating Youth Culture as a Marketing Perspective
An examination of youth culture as a target market.
# 141842 | 2,000 words | 3 sources | MLA | 2008 | US
Published on Dec 01, 2008 in Business (Marketing) , Sociology (General) , Child, Youth Issues (General)


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Description:

The paper asserts that the concept of youth culture as a separate entity within the broader demographic of the US population is tenuous at best because it shifts constantly from one point to another. The paper discuses how at times, various groups co-opt what they perceive to be youth culture for their own unique and idiosyncratic purposes: "Through magazines, music, sit-com style videos, cartoons, and other media, Focus strives to construct an alternative Christian youth culture that mirrors secular culture's style and consumption habits" (Hendershot par.5). The paper also looks at the current trend in Hip-Hop to turn its primary audience, a grand collage of youth from across the various demographics making up the US population, into one conceptual body comprising a unique youth culture all its own (Taylor and Taylor).

From the Paper:

"The concept of youth culture as a separate entity within the broader demographic of the US population is tenuous at best because it shifts constantly from one point to another. At times various groups co-opt what they perceive to be youth culture for their own unique and idiosyncratic purposes: "Through magazines, music, sit-com style videos, cartoons, and other media, Focus strives to construct an alternative Christian youth culture that mirrors secular culture's style and consumption habits" (Hendershot par.5). Just as likely is the current trend in Hip-Hop to turn its primary audience; a grand collage of youth from across the various..."

Cite this Analytical Essay:

APA Format

Locating Youth Culture as a Marketing Perspective (2008, December 01) Retrieved May 26, 2022, from https://www.academon.com/analytical-essay/locating-youth-culture-as-a-marketing-perspective-141842/

MLA Format

"Locating Youth Culture as a Marketing Perspective" 01 December 2008. Web. 26 May. 2022. <https://www.academon.com/analytical-essay/locating-youth-culture-as-a-marketing-perspective-141842/>

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