Life Insurance Industry in Germany: A Service Analysis Analytical Essay by scribbler

Life Insurance Industry in Germany: A Service Analysis
A service analysis of the life insurance industry in Germany, with a focus on the Trentt Life Insurance Company.
# 153354 | 3,443 words | 19 sources | MLA | 2013 | US
Published on May 23, 2013 in Business (Industries) , Business (Marketing) , Business (Consumer Behavior)

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The paper discusses the demographic pressure in Germany that has encouraged pension reform for all those who have to provide privately for their old age. The paper focuses on the Trentt Life Insurance Company and then explores the research of Parasuraman, Zeithaml and Berry on service quality with their model named SERVQUAL, which depicted ten dimensions of service quality. The paper explains how these researchers determined that consumers use five underlying dimensions in judging service quality. The paper looks at the causes for possible quality differences and at the gaps associated with the delivery of service quality on the marketer's side. The paper includes two diagrams.

Choice of Themes
Journals Suitable for Publication of This Article
Assessment of Value Chain and Primary/Secondary Value Processes

From the Paper:

"In many EU countries most life insurance is sold through sales representatives. In Germany sales representatives represent one particular company; they can be either employed full time by the life insurance company or self-employed. In the UK most life insurance is sold through independent sales representatives. Growth in integrated financial services: Recently the growth in Allfinanz in Germany has opened new sales channels to life insurers. Our case study - Trennt Insurance, for example, is able to sell its insurance products through the BfG Bank and Badenia Building Society. This formation of companies offers the advantage of 'cross-selling' between the companies. Marketing life insurance through banks and building societies offers life insurers the opportunity to take advantage of an existing distribution system and the prime high street locations. Additionally, banks and building societies offer a large customer base with a high frequency of customer contact and a strong, trusting relationship between the banks and building societies and their customers. Allianz Insurance sells its insurance through the Deutsche Bank and it has been given permission to sell insurance through the Dresdner Bank; these are two of the largest banks in Germany. Allianz Lebensversicherung i A.G. is by far the largest life insurer in Germany, it also owns Deutsche Lebensversicherungs A.G. (successor to the state monopoly insurer in Eastern Germany) which ranked as number 11 with DM 1,428 million premium income in 1991."

Sample of Sources Used:

  • Berry, Leonard L., and Parasuraman, A. Marketing Services: Competing Through Quality. New York: The Free Press. 2004.
  • Garvin, David A. Managing Quality. New York: The Free Press. 2008.
  • Hackman, J. Richard "Commentary: The Commitment Model: From 'Whether' to 'How'" in Clark, Kim B., Hayes, Robert H., and Lorenz, Christopher, eds. The Uneasy Alliance: Managing the Productivity-Technology Dilemma. Boston: Harvard Business School Press. 2006.
  • Hart, C.W.L., and Bogan, Christopher E. The Baldrige. New York: McGraw-Hill. 2002.
  • Heskett, James, Sasser, W. Earl, and Hart, C.W.L. Service Breakthroughs. New York: The Free Press. 2000.

Cite this Analytical Essay:

APA Format

Life Insurance Industry in Germany: A Service Analysis (2013, May 23) Retrieved May 27, 2020, from

MLA Format

"Life Insurance Industry in Germany: A Service Analysis" 23 May 2013. Web. 27 May. 2020. <>