Lexus Hybrid Industry Analysis Analytical Essay by ResearchRiter

Lexus Hybrid Industry Analysis
This paper studies the Lexus hybrid within the auto industry and compares it to BMW and Mercedes Benz.
# 123135 | 7,500 words | 106 sources | MLA | 2008 | US

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This paper examines the Lexus hybrid as a part of the overall auto industry, in particular the hybrid segment. Further, the writer compares it with its two closest rivals, BMW and Mercedes-Benz. A Pestel analysis and Porter's Five Forces analysis are included. SWOT analyses of all three firms are included.

From the Paper:

"Hybrid cars are relatively new in the auto industry. Ever since Henry Ford's first Model T rolled off the factory floor cars have run on gasoline. Except for a short-lived trend in which a few manufacturers made cars that ran on diesel fuel the world has moved by way of gasoline-using cars. Occasionally through the years someone has developed a prototype of a car that runs on some other type of fuel and recently even a car that runs on air was introduced to ..."

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"Lexus Hybrid Industry Analysis" 01 December 2008. Web. 03 October. 2022. <>