Lester Electronics Mergers and Acquisitions Analytical Essay by Top Papers

The paper provides a gap analysis that shows that the merger between Lester Electronics and Shang-wa Electronics will lead to significant benefits because they can be integrated into any marketing or strategic plan and help to satisfy organizational objectives. The paper notes that the applicability of marketing processes to Lester Electronics is based on the fact that, marketing processes are generally similar regardless of circumstances, especially when compared to Shang-wa Electronics.