John Fiske: Shopping For Pleasure Analytical Essay by Top Papers

John Fiske: Shopping For Pleasure
A look at John Fiske's perspective on shopping malls and consumer behavior.
# 144309 | 2,250 words | 6 sources | 2009 | US
Published on Dec 01, 2009 in Business (Consumer Behavior) , Sociology (General)


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Description:

The paper relates that for John Fiske, shopping malls are "cathedrals of consumption" (1994: 13) where people honour and create a religion out of purchasing things. The paper explains that Fiske's thesis is, however, that unlike traditional religion, consumers in the marketplace make choices as to what they believe (in terms of advertising) and what they leave behind. The paper discusses how shopping malls and the people who frequent them are full of struggles between those who have power and those that do not, and these roles change depending on who is communicating and who is listening.

From the Paper:

"For John Fiske, shopping malls are "cathedrals of consumption" (1994: 13) where people honour and create a religion out of purchasing things. Fiske's thesis is, however, that unlike traditional religion, consumers in the marketplace make choices as to what they believe (in terms of advertising) and what they leave behind. Shopping malls and the people who frequent them are full of struggles between those who have power and those that do not, and these roles change depending on who is communicating and who is listening. Fiske (1994) illustrates that despite the fact that they may not have any..."

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APA Format

John Fiske: Shopping For Pleasure (2009, December 01) Retrieved June 16, 2019, from https://www.academon.com/analytical-essay/john-fiske-shopping-for-pleasure-144309/

MLA Format

"John Fiske: Shopping For Pleasure" 01 December 2009. Web. 16 June. 2019. <https://www.academon.com/analytical-essay/john-fiske-shopping-for-pleasure-144309/>

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