"It Happens At The Hilton" Analytical Essay by Top Papers

"It Happens At The Hilton"
An examination of the Hilton Hotels' advertising and marketing atrategies.
# 142206 | 1,250 words | 5 sources | MLA | 2006 | US
Published on Dec 01, 2006 in Business (Companies) , Business (Marketing) , Advertising (Industry-Specific)


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Description:

This paper examines Hilton Hotels as an exemplary example of advertising and exploiting brand recognition. A SWOT analysis is also presented and explored.

From the Paper:

"In the ultracompetitive hotel industry, a chocolate on the pillow or a free tube of toothpaste can make the difference between a drive-by customer and a loyal fan. Marketing strategies for hospitality companies range from niche focusing to a broad dissemination of image. Hilton for example caters to guest markets from family orientation to convention hosting to the very high-end elite customer with affiliation to Hilton's legendary and signature brand Waldorf-Astoria property in New York City (Anon, 12)."

Cite this Analytical Essay:

APA Format

"It Happens At The Hilton" (2006, December 01) Retrieved December 14, 2019, from https://www.academon.com/analytical-essay/it-happens-at-the-hilton-142206/

MLA Format

""It Happens At The Hilton"" 01 December 2006. Web. 14 December. 2019. <https://www.academon.com/analytical-essay/it-happens-at-the-hilton-142206/>

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