Innovation as a Competitive Advantage Analytical Essay by Hans

Looks at how innovation at the organizational level is used to create a competitive advantage for the company Hanson UK.
# 149850 | 2,740 words | 21 sources | APA | 2010 | GB
Published on Jan 03, 2012 in Business (Management)


$19.95 Buy and instantly download this paper now

Description:

This paper explains that, although innovation is most often viewed as the conception of new ideas, it is a company's ability to implement these ideas that is the critical factor in creating success for the company. Next, the author reviews the innovation process, the economic, social and environmental drivers for innovation and how innovation is managed as a form of change. The paper identifies the elements of the innovation map used within Hanson UK and relates how well Hanson UK as a business has managed to translate change management theory into practice.

Table of Contents:
Table of Contents
Introduction
Hanson UK - Company and Industry Background
The Drivers for Innovation and Change
Economic
Social/Environmental
Innovation within Hanson UK
The Stages of Innovation and Change Management
Innovation at Hanson UK
The Protection of Innovations
Conclusions

From the Paper:

"At present, one may see that many of the drivers for change and innovation within Hanson UK have come from the external environment. At the end of 2007, the UK entered one of the worst recessions seen in a generation. Whilst many industries were hit hard by the recession those such as Hanson UK operating in or around the construction sector may be seen as bearing the forefront of the economic downturn. The nature of Hanson UK's businesses also saw the company suffer to a greater degree than other businesses. Hanson UK as a cement producer has high levels of fix overhead costs, as such when sales revenues fall away such capital intensive industries are not able to cut there costs as fast as those which have a greater degree of labour intensive activities. As such Hanson UK suffered from the economic downturn to a greater degree than these operating in other industries. As such the primary purpose of innovation during this period for Hanson UK may be seen as innovation in the form of product development which was aimed at driving greater sales volumes in the market and thus allowing the company to fund its capital assets."

Sample of Sources Used:

  • Adam, D. 2007. The unheralded polluter: cement industry comes clean on its impact. The Guardian Newspaper. Available online at: http://www.guardian.co.uk/environment/2007/oct/12/climatechange [Accessed on 12/12/09].
  • Adair, J. 2007. Leadership for innovation. London: Kogan Page.
  • Blackden, R. 2007 15th May. Heidelberg to buy Hanson for L8bn. The Daily Telegraph Newspaper. Available online at: http://www.telegraph.co.uk/finance/markets/2808949/Heidelberg-to-buy-Hanson-for-8bn.html [Accessed on 12/12/09].
  • Brassington, F, Pettitt, S. 2006. Principals and practises of marketing. 4nd ed. Harlow: FT Prentice Hall.
  • Hall, R. 2009. Brilliant marketing. Harlow: Pearson Prentice Hall.

Cite this Analytical Essay:

APA Format

Innovation as a Competitive Advantage (2012, January 03) Retrieved February 26, 2024, from https://www.academon.com/analytical-essay/innovation-as-a-competitive-advantage-149850/

MLA Format

"Innovation as a Competitive Advantage" 03 January 2012. Web. 26 February. 2024. <https://www.academon.com/analytical-essay/innovation-as-a-competitive-advantage-149850/>

Comments