IMC Audit of Dell, Inc. Analytical Essay by ResearchRiter

IMC Audit of Dell, Inc.
An integrated marketing communication audit of Dell, Inc.
# 121803 | 3,000 words | 5 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Marketing)

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The paper addresses Dell's new strategic approach to direct marketing to the consumer strategy. The paper suggests how Dell could improve its marketing effort, recommends a plan and offers a description of the company.

From the Paper:

"An integrated marketing communications audit was performed on Dell Inc. The audit determined that Dell Inc. had successfully moved away from the mass media approach to marketing through the implementation of a direct marketing to the consumer strategy. The audit determined further that Dell Inc. could improve its marketing effort by building on the successful direct marketing to consumer program to develop an Integrated Marketing Communications Plan. The elements of such a plan were recommended and a plan for implementing the..."

Cite this Analytical Essay:

APA Format

IMC Audit of Dell, Inc. (2008, December 01) Retrieved September 22, 2020, from

MLA Format

"IMC Audit of Dell, Inc." 01 December 2008. Web. 22 September. 2020. <>