Hunsk Engines Marketing Program Analytical Essay by Top Papers

Hunsk Engines Marketing Program
An analysis of the problems facing the marketing head of Hunsk Engines.
# 143119 | 2,250 words | 1 source | MLA | 2009 | US
Published on Dec 01, 2009 in Business (Companies) , Business (Marketing)


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Description:

This paper outlines at length the various problems caused by an ambitious marketing program that seemingly marginalizes capable people within the company whilst ignoring emerging demographic groups without. The paper asserts that the major problems facing the marketing head of Hunsk Engines is a lack of company appeal to new customers; internal fractiousness and anger; and a failure to understand that authenticity can mean downgrading the product unnecessarily. The recommended plan of action is for the company to focus on niche marketing, focus on personal selling, and make workers feel as though they are a welcome part of the company regardless of gender.

From the Paper:

"This paper outlines at length the various problems caused by an ambitious marketing program that seemingly marginalizes capable people within the company whilst ignoring emerging demographic groups without. The major problems facing the marketing head of Hunsk Engines is a lack of company appeal to new customers; internal fractiousness and anger; and a failure to understand that authenticity can mean downgrading the product unnecessarily. The recommended plan of action is for the company to focus..."

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APA Format

Hunsk Engines Marketing Program (2009, December 01) Retrieved August 25, 2019, from https://www.academon.com/analytical-essay/hunsk-engines-marketing-program-143119/

MLA Format

"Hunsk Engines Marketing Program" 01 December 2009. Web. 25 August. 2019. <https://www.academon.com/analytical-essay/hunsk-engines-marketing-program-143119/>

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