How Tyler Durden Took Over the World Analytical Essay

How Tyler Durden Took Over the World
An analysis of the rhetorical tools Tyler Durden uses to convince his audience in Chuck Palahniuk's film "Fight Club", directed by David Fincher.
# 151067 | 1,758 words | 1 source | MLA | 2009 | US
Published on May 21, 2012 in Film (Analysis, Criticism, Etc.)

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The paper examines the rhetoric of Tyler Durden in Chuck Palahniuk's film "Fight Club" to make sense of how he led his audience to join a cultish terrorist organization called Project Mayhem. The paper first analyzes how Tyler Durden uses rhetorical devices to construct a problem, and then the rhetorical devices he uses to give a solution to the problem. The paper demonstrates how he uses rhetoric to persuade his surroundings to participate in the activities he advocates and eventually have them surrender their freedom to him.

From the Paper:

"Before discussing Tyler Durden's ability to use his language to provide solutions, we must observe how he convinces his audience to believe that there is a problem. To understand the rhetorical situation of this moment, the audience must know that Durden secretly blew up the narrator's apartment to introduce to the narrator a new reality that he should face. To a man who had just lost a lifetime collection of material goods in his apartment, Durden scolds the man such a pathetic lifestyle instead of consoling or helping the narrator recover from his devastating loss, Durden claims that "We're consumers. We are by-products of a lifestyle obsession. Murder, crime, poverty, these things don't concern me. What concerns me are celebrity magazines, television with 500 channels, some guy's name on my underwear. Rogaine, Viagra, Olestra." (Palahniuk) In this statement, we see the use of repetition and parallelism to exacerbate the issue he is trying to convey. Tyler Durden initially says "We're consumers," to point out a problem. To expand on the topic of "consumers," Durden uses repetition, but changes "We're" to "We are" to give emphasis to his own definition to the term as "by-products of a lifestyle obsession." By doing so, we can clearly see that Durden describes the word "consumers" in a negative way."

Sample of Sources Used:

  • Fight Club. By Chuck Palahniuk. Dir. David Fincher. Perf. Pitt Brad and Edward Norton. 1999.

Cite this Analytical Essay:

APA Format

How Tyler Durden Took Over the World (2012, May 21) Retrieved January 17, 2021, from

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"How Tyler Durden Took Over the World" 21 May 2012. Web. 17 January. 2021. <>