Hospitality and Customer Relationship Management Analytical Essay by ResearchRiter

Hospitality and Customer Relationship Management
This paper examines customer relationship management (CRM) and hospitality.
# 123404 | 2,500 words | 31 sources | MLA | 2008 | US

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In this article, the writer explores customer relationship management in general and hotel/hospitality CRM in particular, with attention given to the operational, collaborative, analytical, and technological aspects of CRM and screen layouts.

From the Paper:

"Customer relationship management or CRM refers to concepts used by organizations to manage their relationships with customers including collecting, storing and analyzing customer information. This is a function that businesses are learning not to take lightly. In fact one study found that implementing customer relationship management (CRM) strategy currently ranks among the top five corporate objectives in over ..."

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"Hospitality and Customer Relationship Management" 01 December 2008. Web. 03 April. 2020. <>