Hospitality and Customer Relationship Management
This paper examines customer relationship management (CRM) and hospitality.
# 123404 | 2,500 words | 31 sources | MLA | 2008 |
Published on Dec 01, 2008 in Business (Information Mgmt. and Systems) , Computer and Technology (Technology) , Business (Consumer Behavior) , Computer and Technology (Software)
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In this article, the writer explores customer relationship management in general and hotel/hospitality CRM in particular, with attention given to the operational, collaborative, analytical, and technological aspects of CRM and screen layouts.
From the Paper:"Customer relationship management or CRM refers to concepts used by organizations to manage their relationships with customers including collecting, storing and analyzing customer information. This is a function that businesses are learning not to take lightly. In fact one study found that implementing customer relationship management (CRM) strategy currently ranks among the top five corporate objectives in over ..."
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