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The paper makes the case that the company put an idealistic faith in the value of their service which was not commensurate to the initial requirements for capitalization. The paper explains that particularly, the high cost of information technology infrastructure was grossly underestimated, furthermore, the founders underestimated the well ingrained desire of consumers to smell, touch, and see the food they were buying. The paper explains that the human aspect of grocery shopping was not so easily replaced by the cold purported efficiency of a technologically driven solution. The paper concludes that ultimately, the business likely does have great potential, but a number of steps need to be taken, some of which are outlined in this brief analysis.
From the Paper:"This paper analyzes the business homegrocer.com. The case is made that the company put an idealistic faith in the value of their service which was not commensurate to the initial requirements for capitalization. Particularly, the high cost of Information Technology infrastructure was grossly underestimated. Furthermore, the founders underestimated the well..."
Cite this Analytical Essay:
Homegrocer.com (2008, December 01) Retrieved December 12, 2019, from https://www.academon.com/analytical-essay/homegrocer-com-142617/
"Homegrocer.com" 01 December 2008. Web. 12 December. 2019. <https://www.academon.com/analytical-essay/homegrocer-com-142617/>