Hip Hop and Luxury Brands' Intellectual Property Rights Analytical Essay by Nicky

An examination of the challenges facing luxury brand companies in the protection of both their intellectual property rights and their brand images.
# 151022 | 5,743 words | 21 sources | MLA | 2012 | US
Published on May 18, 2012 in Business (Law) , Law (Business)


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Description:

The paper first addresses the nature of the hip hop community, setting out key definitions and building context to understand contemporary hip hop and its relation to both black and non-black culture. The paper examines the relationship of today's hip hop performers and luxury brands as well as the ramifications of hip hop's association with luxury brands. Lastly, some recommendations are offered to luxury brand companies to help them frame their own involvement in the industry, so they will be able to reap the benefits of exposure while protecting their brand interests.

Outline:
Introduction
The Hip Hop Community
Hip Hopping Across the Line
Is it Illegal?
Hostility Towards the Hip Hop Community
How to Turn the Tide
Conclusions

From the Paper:

"While the association between hip hop performers and luxury brands has often been beneficial for both parties, there have been several instances where the relationship has been detrimental to luxury brands. In one high profile case, Rick Ross appeared on the cover of XXL magazine wearing a pair of sunglasses that Louis Vuitton claims were counterfeits. For his part, Mr Ross claimed that the sunglasses were authentic, but had simply been modified from their original appearance (Asmara, 2009) by a "sunglass pimp" named Jacob Goldstein.
"The underlying philosophy of Mr Goldstein's work is simple, and common in hip hop circles. The intellectual property - in this case sunglass frames - is essentially sampled. The basic frame is augmented and changed from its original appearance. Louis Vuitton also prevented rapper T.I. from releasing the video to his song "Swing Ya Rag", as did Gucci, claiming copyright infringement (Reid & Dukes, 2009). The video was not released and neither were specific details about the nature of the infringement.
"Hip hop culture famously embraces "sampling" and augmentations with automobiles and with the music itself. Sampling in music went through a period of considerable controversy. Ultimately, precedent was established that the owner of the work that has been sampled remains the owner of the work. In music, this impacts on royalty payments and songwriting attribution. The impact of sampling other forms of intellectual property has a less established legal history."

Sample of Sources Used:

  • No author. Can hip-hop be the new driving force behind increased racial integration? Journal of Blacks in Higher Education. No. 38, 64-67 (2002)
  • Gladney, M. (1995). The black arts movement and hip hop. African American Review. Vol. 29, 2, 291-301. (1995)
  • Roberts, J. The rap of luxury. Newsweek. Sept. 2, 2002
  • Carroll, J. (2009). Will Kanye West's collaboration with Louis Vuitton usher in a new era of respect for hip hop among luxury brands? SoJones.com. Jan. 9, 2009
  • Rainey, R. Jermaine Dupri teams up with Cartier for eyewear. SoJones.com. Dec. 20, 2005

Cite this Analytical Essay:

APA Format

Hip Hop and Luxury Brands' Intellectual Property Rights (2012, May 18) Retrieved November 29, 2020, from https://www.academon.com/analytical-essay/hip-hop-and-luxury-brands-intellectual-property-rights-151022/

MLA Format

"Hip Hop and Luxury Brands' Intellectual Property Rights" 18 May 2012. Web. 29 November. 2020. <https://www.academon.com/analytical-essay/hip-hop-and-luxury-brands-intellectual-property-rights-151022/>

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