Hilton Hotels' Strategy Analytical Essay by Top Papers

Hilton Hotels' Strategy
An analysis of a mixed format strategy implemented by Hilton Hotels.
# 142726 | 2,500 words | 8 sources | APA | 2009 | US
Published on Dec 01, 2009 in Business (Companies) , Business (Marketing)


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Description:

This paper relates that Hilton Hotels is now a privately held division of the Blackstone Group and is operating a mixed format location that targets its full service hotel format and its Hampton Inn select service format. The paper explains that segmentation is made based on service quality metrics while revenues are based on a revenue per room basis. The paper shows how the outcome of the mixed format experiment is largely successful because it provides hotel patrons with more choice and also reduces development and marketing costs for the firm.

From the Paper:

"This project examines a mixed format strategy implemented by Hilton Hotels. Hilton Hotels is now a privately held division of the Blackstone Group. Hilton hotels is operating a mixed format location that targets its full service hotel format and its Hampton Inn select service format. The segmentation is made based on service quality metrics while revenues are based on a revenue per room basis. The outcome of the mixed format experiment is largely successful because it provides hotel patrons with more choice and also reduces development and marketing costs for the firm."

Cite this Analytical Essay:

APA Format

Hilton Hotels' Strategy (2009, December 01) Retrieved December 14, 2019, from https://www.academon.com/analytical-essay/hilton-hotels-strategy-142726/

MLA Format

"Hilton Hotels' Strategy" 01 December 2009. Web. 14 December. 2019. <https://www.academon.com/analytical-essay/hilton-hotels-strategy-142726/>

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