Hilton Hotels in Saudi Arabia Analytical Essay by Top Papers

Hilton Hotels in Saudi Arabia
An examination of the Hilton Hotels' segmentation strategies in Saudi Arabia.
# 141323 | 750 words | 3 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (International) , Business (Marketing)


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Description:

This case examines Hilton Hotels and its marketing strategies. In particular, the example of how Hilton Hotels approached the Saudi Arabian market is utilized as an effective illustration of market segmentation for certain markets. The paper discusses how Saudi Arabia is not the typical travel and tourism market and thus it required an alternative approach by the firm's executive leadership in order to sustain its brand in the market.

From the Paper:

"This case examines Hilton Hotels and its marketing strategies. In particular, the example of how Hilton Hotels approached the Saudi Arabian market is utilized as an effective illustration of market segmentation for certain markets. Saudi Arabia is not the typical travel and tourism market and thus it required an alternative approach by the firm's executive leadership in order to sustain its brand in the market."

Cite this Analytical Essay:

APA Format

Hilton Hotels in Saudi Arabia (2008, December 01) Retrieved August 06, 2020, from https://www.academon.com/analytical-essay/hilton-hotels-in-saudi-arabia-141323/

MLA Format

"Hilton Hotels in Saudi Arabia" 01 December 2008. Web. 06 August. 2020. <https://www.academon.com/analytical-essay/hilton-hotels-in-saudi-arabia-141323/>

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