Hewlett-Packard's Eco-Friendly Designs Analytical Essay by Nicky

An examination of Hewlett-Packard's strategies of sustainability, energy conservation and green initiatives.
# 149978 | 2,555 words | 15 sources | APA | 2011 | US
Published on Jan 16, 2012 in Business (Companies) , Environmental Studies (General)


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Description:

The paper analyzes the progression of Hewlett-Packard (HP)'s rapid ascendance to being one of the global leaders in sustainability and eco-friendly designs. The paper looks at the history of HP that shows how it has had to overcome a siloed, often disjointed company organizational structure and approach to innovation to make its sustainability and green initiatives work. The paper notes that HP continues to work towards coordinating its product designs and product roadmaps to ensure its sustainability and green initiatives can be accomplished. Several tables are included in the paper. The paper also includes an article as an appendix to the paper.

Outline:
Introduction
An Overview of HP's History
HP Sustainability and Green Initiatives: A Strategic Priority
Conclusion

From the Paper:

"The company was founded in January, 1939 by two classmates attending Stanford University's School of Engineering, Bill Hewlett and Dave Packard. The first product they produced, an audio oscillator based on resistance-capacitance technology, would serve to be the foundation of subsequent innovations throughout the following decades. HP sold one of their first units to Disney Studies for the making of Fantasia, which proved to be an excellent customer reference for the company. HP concentrated on sound and microwave oscillation in the early years of their company, capitalizing on the need within the U.S. Armed Forces during World War II for encryption and radar jamming devices. As a result of the technologies developed during this period, HP was able to quickly move into more advanced forms of instrumentation and analysis in the 1950s. In conjunction with these technological developments the company was also working to perfect its lean manufacturing processes, looking to reduce manufacturing costs by alleviating logistics overhead whenever possible. In 1959 HP became one of the first American electronics companies to build and operate factories throughout Europe and the Pacific Rim. The company went public in 1975 and in 1961 was listed on the New York Stock Exchange (NYSE) with the majority of shareholders being from institutions and not individuals."

Sample of Sources Used:

  • William M. Bulkeley. (2008, December 10). Battery Deal Takes On Green Hue --- Boston Power's Devices for Laptop Maker H-P Won't Be Replaced as Often. Wall Street Journal (Eastern Edition), p. B.4. Link: http://online.wsj.com/article/SB122887646597293733.html
  • Beth Snyder Bulik. (2007, June). GREEN PAST DOESN'T SATISFY HP. Advertising Age, 78(24), S2. Link: http://adage.com/eco-marketing/article?article_id=117129
  • Vidhi A Chaudhri. (2006). Organising Global CSR: A Case Study of Hewlett-Packard's e-inclusion Initiative*. The Journal of Corporate Citizenship,(23), 39-51.
  • Hewlett-Packard and a Common Supplier Code of Conduct. (1 January, 2007). Case Research Journal
  • Kenney , Brad (2007). Green Spot: Hewlett-Packard, Co.: How Green Gets Done. Industry Week , 2, Retrieved June 13, 2009 , from http://www.industryweek.com/articles/green_spot_hewlett-packard_co-_how_green_gets_done_15355.aspx

Cite this Analytical Essay:

APA Format

Hewlett-Packard's Eco-Friendly Designs (2012, January 16) Retrieved August 15, 2022, from https://www.academon.com/analytical-essay/hewlett-packard-eco-friendly-designs-149978/

MLA Format

"Hewlett-Packard's Eco-Friendly Designs" 16 January 2012. Web. 15 August. 2022. <https://www.academon.com/analytical-essay/hewlett-packard-eco-friendly-designs-149978/>

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