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This paper examines the market for beer in China and discusses options and alternatives for form-based companies interested in expanding into China. It explores various marketing options as well as manufacturing options including manufacturing premium beers rather than economy priced beers in China for local consumption. This paper contains a SWOT analysis of a Chinese brewing company and explores strategic alternatives for it.
From the Paper:"According to an essay published online on the BeverageDaily.com website, in early ... the Anheuser-Busch Company purchased China's Harbin Brewery Group. This article notes that initially, foreign beer manufacturers went to China and established their own breweries or took over small local producers in order to manufacture their own product. However, Chinese nationals remained loyal to their local favorite beer brands. As a consequence, the decision by Anheuser-Busch to purchase Harbin Brewery Group (Harbin) is seen as sound because Harbin is expected to continue..."
Cite this Analytical Essay:
Harbin Brewery (2008, December 01) Retrieved July 07, 2020, from https://www.academon.com/analytical-essay/harbin-brewery-124719/
"Harbin Brewery" 01 December 2008. Web. 07 July. 2020. <https://www.academon.com/analytical-essay/harbin-brewery-124719/>