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This paper discusses Professor Stephen Brown's views on strategic innovation, first refuting and then supporting them.
From the Paper:'In Professor Stephen Brown's memo "Fueling Strategic Innovation" he criticizes marketers for their over-emphasis on researching and satisfying consumers and advocates, instead hiring some unusually creative marketers that can balance out the rest who do marketing by the textbook. Brown also urges organizations to train their employees to use creativity techniques such as brainstorming. Brown makes a cogent point; an organization's strategic innovation is not just about the customer, even though customer centricity is vital. As Nancy Tennant Snyder and Deborah L. Duarte explain..."
Cite this Analytical Essay:
Fueling Strategic Innovation (2008, December 01) Retrieved January 19, 2022, from https://www.academon.com/analytical-essay/fueling-strategic-innovation-125646/
"Fueling Strategic Innovation" 01 December 2008. Web. 19 January. 2022. <https://www.academon.com/analytical-essay/fueling-strategic-innovation-125646/>