Exxon Valdez's Public Relations Strategy
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The paper establishes the basic facts of this oil spill and looks at how Exxon's public relations efforts effectively countered criticism and charges that Exxon was responsible for vast and irreversible environmental damage to the Alaskan coastline. The paper describes Exxon's well-orchestrated public relations campaign and notes that it also saved the corporation vast sums in avoided punitive damages, primarily because Exxon was seen to be fully cooperative, had a vital corporate compliance program in place, and compared favorably with rival corporations in terms of a proven history of voluntary compensation for accidents.
From the Paper:"Upon the advice of Exxon's public relations people, an agreement was reached on October 8, 1991 between the State of Alaska, the federal government, and Exxon attorneys on both criminal charges and civil damage claims. In settlement of civil charges, Exxon agreed to pay the State of Alaska and the United States nine-hundred million dollars over a ten year period. This money would be used for restoration and would be administered by six government trustees; three of them federal appointees, and the other three state appointees.
"In settlement of criminal charges, it was agreed that Exxon would pay a fine of two-hundred and fifty million dollars. Two restitution funds of fifty million dollars each were established, one under state control and one under federal authority. Against strong opposition from many Alaskans, one-hundred and twenty-five million dollars of the balance was forgiven due to Exxon's cooperation during the cleanup, and because of the upgraded and highly-publicized safety procedures Exxon designed to prevent a reoccurrence. The remaining fifty million dollars was divided between the Victims of Crime Act account and the North American Wetlands Conservation Fund."
Cite this Analytical Essay:
Exxon Valdez's Public Relations Strategy (2003, November 04) Retrieved April 19, 2021, from https://www.academon.com/analytical-essay/exxon-valdez-public-relations-strategy-33404/
"Exxon Valdez's Public Relations Strategy" 04 November 2003. Web. 19 April. 2021. <https://www.academon.com/analytical-essay/exxon-valdez-public-relations-strategy-33404/>