Expanding into Canada Analytical Essay by scribbler

Expanding into Canada
An exploration of a business expansion into Canada from a number of different perspectives.
# 153414 | 1,991 words | 4 sources | APA | 2013 | US
Published on May 29, 2013 in Business (International) , Canadian Studies (Business Issues)

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This paper discusses the rationale behind a decision to move into international markets and identifies the reasons why Canada makes a natural first step for an American company looking to expand internationally. The paper discusses the different methods of market entry, including a consideration of export/import strategies and foreign direct investment and collaboration strategies, and discusses the various ways to organize an international business. The paper concludes by recommending the expansion of an American business to Canada.

Strategy of International Business
Export/Import Strategies
Direct Investment and Collaboration Strategies
Organization of International Business

From the Paper:

"The decision to expand internationally is not be taken lightly. Even in a country like Canada, which has a similar culture and legal system, there are many challenges that make operating internationally more complicated than operating domestically. The strategy to go international, therefore, must deliver to the company something that it cannot achieve in the domestic market. Such benefits include geographic diversification, sales growth and to leverage the company's technological and brand strength to open up new markets (Edwards, 2006).
"The first of these decisions, geographic diversification, allows the company to reduce dependence on the domestic market. For example, Canada did not suffer a recession as deep as the one that occurred recently in the US. Thus, the company would have fared better if it had some operations in Canada, in terms of what overall sales declines it would have seen. The more foreign markets the firm enters, the greater degree of diversification it will have. This is beneficial to the shareholders because it eliminates a portion of the risk that the firm faces, with respect to the US economy. Just as operating in different states and regions helps to smooth out the impacts of business cycles, so too does international expansion."

Sample of Sources Used:

  • CIA World Factbook. (2011) Canada. Central Intelligence Agency. Retrieved April 21, 2011 from https://www.cia.gov/library/publications/the-world-factbook/geos/ca.html
  • Edwards. W. (2006). Why go global? Compelling reasons to expand internationally. Franchising World. Retrieved April 21, 2011 from http://www.allbusiness.com/retail-trade/4017371-1.html
  • Sakarya, S.; Eckman, M. & Hyllegard, K. (2007). Market selection for international expansion: Assessing opportunities in emerging markets. International Marketing Review. Vol. 24 (2) 208-238.
  • Zaid, F. & Firth, A. (2009). Key business issues for US franchisors expanding into Canada. Franching Magazine. Retrieved April 21, 2011 from http://webcache.googleusercontent.com/search?q=cache:cGUhjW_0h-EJ:www.franchise.org/Franchise-News-Detail.aspx%3Fid%3D44662+canada+international+expansion+first+choice&cd=2&hl=en&ct=clnk&client=firefox-a&source=www.google.com

Cite this Analytical Essay:

APA Format

Expanding into Canada (2013, May 29) Retrieved March 05, 2024, from https://www.academon.com/analytical-essay/expanding-into-canada-153414/

MLA Format

"Expanding into Canada" 29 May 2013. Web. 05 March. 2024. <https://www.academon.com/analytical-essay/expanding-into-canada-153414/>