Energy Drink for Italian Market
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In this article, the writer provides a preliminary screening of the Italian market, with a view to marketing an energy drink there. The writer examines price control, import restrictions, buying attitude and other relevant factors.
From the Paper:"Energy drinks are a trend in the American market but marketing them in the U.S. has depended on edgy marketing campaigns and edgy marketing means little in the beverage industry without solid distribution. There is a small but growing energy drinks segment in Italy and the potential for growth in the Italian market exists. Water drives the Italian packaged beverage market. However a preliminary screening shows that the Italian culture is vastly different from that of the U.S."
Cite this Analytical Essay:
Energy Drink for Italian Market (2008, December 01) Retrieved December 16, 2019, from https://www.academon.com/analytical-essay/energy-drink-for-italian-market-123019/
"Energy Drink for Italian Market" 01 December 2008. Web. 16 December. 2019. <https://www.academon.com/analytical-essay/energy-drink-for-italian-market-123019/>