eHarmony: A company profile Analytical Essay by scribbler

eHarmony: A company profile
A review of the eHarmony Internet dating organization.
# 152153 | 1,235 words | 4 sources | APA | 2012 | US
Published on Jan 07, 2013 in Business (Companies)

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The paper looks at the development of the eHarmony Internet dating site and discusses the culture and leadership of this organization. The paper examines eHarmony's Board of Directors and shows how it is well-rounded in its membership, encompassing individuals from the fields of psychology, technology, financial services, communications and marketing. The paper then applies Porter's five forces analysis to eHarmony and discusses the barriers to entry, bargaining power of buyers, bargaining power of suppliers and threat of substitutes.

Timeline of eHarmony
Culture and leadership
Organizational structure: Board of Directors
Porter's five forces analysis
Rivalry among competitors

From the Paper:

"For a large corporate organization, eHarmony is relatively young, yet for an Internet company eHarmony is relatively old. The concept behind the Internet dating site was formed during the early days of the World Wide Web when dial-up connections were still common. In 1997, long before Facebook and other social media networking sites, the founder of the eHarmony company Dr. Neil Clark Warren conceived of a membership-only dating site where individuals would fill out questions that would enable them to find their 'soul mates' online. They were to be "matched with compatible persons with whom they [were] likely to enjoy a long-term relationship" (About, 2010, eHarmony). An important selling point of the company was that, unlike personal advertisements in a newspaper, people were 'scientifically' matched. Warren collaborated with Dr. Galen Buckwalter, a research professor at the University of Southern California to create a personality profiling system that matched people based upon compatibility factors, as discerned by a questionnaire. The company profile was kind of an old-fashioned, low-cost matchmaking service, only with data to back up its justifications and a far wider pool of available mates from which the computerized matchmakers could draw."

Sample of Sources Used:

  • About. (2010). eHarmony. Retrieved March 30, 2010 at
  • Board of Directors. (2010). eHarmony. Retrieved March 30, 2010 at
  • Careers. (2010). eHarmony. Retrieved March 30, 2010 at
  • FAQ. (2010). eHarmony. Retrieved March 30, 2010 at

Cite this Analytical Essay:

APA Format

eHarmony: A company profile (2013, January 07) Retrieved January 27, 2021, from

MLA Format

"eHarmony: A company profile" 07 January 2013. Web. 27 January. 2021. <>