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This paper presents a summary of the article "Extending the reach of e-business", by S. Tamer Cavusgill; published in Marketing Management Magazine in 2002. The overall goal of the article is to describe the ways in which e-commerce has transformed the way that business is done; it does so through examples of outcomes and software solutions which enable companies of all sizes and in all locations to compete on a more level playing field.
Cite this Analytical Essay:
E-Business (2005, December 01) Retrieved June 16, 2019, from https://www.academon.com/analytical-essay/e-business-69423/
"E-Business" 01 December 2005. Web. 16 June. 2019. <https://www.academon.com/analytical-essay/e-business-69423/>