Dr. Pepper and the Soft Drink Industry
$19.95 Buy and instantly download this paper now
This paper discusses Porter's five forces and focuses on the major competitors and competitive position of the Dr. Pepper company. The paper then provides an analysis of the company, including a SWOT analysis, and draws the conclusion that Dr. Pepper may not be industrially competitive enough to secure the first position, but it does demonstrate social responsibility and ethical practices in terms of management.
From the Paper:"According to a Bureau of Economic report [Saltzman, Levy and Hilke, 1999] the soft drink industry of the U.S. is categorized by high suppliers' bargaining power over the companies that manufacture the drink itself. The bottlers have been known to demonstrate anti-trust behaviors as the demand for soft drinks grows. For instance PepsiCo and Coca-Cola have been doing business with the same suppliers for years. Today with the monopolistic behavior of the suppliers, they have to pay higher price for the bottles. Dr. Pepper/7Up too, have similar problems as they depend on quality and timely delivery for their containers [Business Wire, 06-26-2001].
"Few significant competitors categorize the industry but all of them are mature in terms of experience. For this reason there is a wide variety of product ranges available competing on price, unique tastes, categorization etc. The consumers market for soft drink products is large but they can also afford to be selective in their choice. Each product on the shelf therefore competes for consumers even though the profit margin is low."
Cite this Analytical Essay:
Dr. Pepper and the Soft Drink Industry (2003, October 09) Retrieved March 05, 2024, from https://www.academon.com/analytical-essay/dr-pepper-and-the-soft-drink-industry-36499/
"Dr. Pepper and the Soft Drink Industry" 09 October 2003. Web. 05 March. 2024. <https://www.academon.com/analytical-essay/dr-pepper-and-the-soft-drink-industry-36499/>