Dove's Campaign For Real Beauty Analytical Essay by Top Papers

Dove's Campaign For Real Beauty
A comparative analysis of the old and new Dove brand marketing campaign.
# 144240 | 1,500 words | 1 source | 2009 | US
Published on Dec 01, 2009 in Business (Companies) , Business (Marketing)


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Description:

The paper relates that the Dove brand was developed by Unilever in the late 1950s as a beauty product targeted at women who wanted clean skin without the drying effects of soap. The paper explains that created out of research targeted for hospital skin cleaning products in the Second World War, Dove had ingredients unique to the soap market. The paper further explains that because the product was more gentle on skin than traditional soap, Unilever's marketing and advertising campaigns stressed this differentiation factor.

From the Paper:

"The Dove brand was developed by Unilever in the late 1950s as a beauty product targeted at women who wanted clean skin without the drying effects of soap. Created out of research targeted for hospital skin cleaning products in the Second World War, Dove had ingredients unique to the soap market. Because the product was more gentle on skin than traditional soap, Unilever's marketing and advertising campaigns stressed this differentiation factor. As the brand grew and was marketed around the world, Unilever diversified..."

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Dove's Campaign For Real Beauty (2009, December 01) Retrieved December 08, 2019, from https://www.academon.com/analytical-essay/dove-campaign-for-real-beauty-144240/

MLA Format

"Dove's Campaign For Real Beauty" 01 December 2009. Web. 08 December. 2019. <https://www.academon.com/analytical-essay/dove-campaign-for-real-beauty-144240/>

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