DHL Marketing Strategy Analytical Essay by ResearchRiter

DHL Marketing Strategy
An analysis of DHL's marketing strategy.
# 126236 | 750 words | 20 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Management) , Business (Marketing)

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In this article, the writer describes DHL's marketing strategy, including marketing mix, competitors, promotion, segmentation, market share and competitive advantage.

From the Paper:

"The analysis of DHL's marketing strategy includes a review of its market segmentation marketing mix promotion place competitors market share and competitive advantage. DHL does segment its market and its market segments include domestic and international corporate businesses retailers and individual consumers. DHL's marketing mix of product place promotion and price is dominated by place. As the Chicago bureau chief noted in a discussion of DHL. The trucks are everywhere. DHL spent ..."

Cite this Analytical Essay:

APA Format

DHL Marketing Strategy (2008, December 01) Retrieved June 25, 2021, from

MLA Format

"DHL Marketing Strategy" 01 December 2008. Web. 25 June. 2021. <>