Demographics and Consumer Segments Analytical Essay by Top Papers
Demographics and Consumer Segments
An analysis of Canadian demographics and the organizational buying behavior of a specific organization.
# 135669
| 1,500 words
| 1 source
| MLA
| 2007
| 
Published
on Dec 01, 2007
in
Business
(Marketing)
, Business
(Consumer Behavior)
, Canadian Studies
(Business Issues)
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Description:
This paper is an attempt to explore how marketers can break down and assess various demographic segments and, more broadly speaking, consumer markets as a whole. The paper looks at some of the interesting features of Canadian demographics and also looks at the organizational buying behavior of an organization (this buying behavior is correlated to the purchasing decisions consumers enter into). Finally, a SWOT analysis on a specific company is attempted, but the profile information about the company is not available.
From the Paper:
"Study of a Canadian City (Thunder Bay): The population of Thunder Bay, Ontario, is 109,140 (as of 2006). The median age of the city is 41.7 and 7,575 of the city's 91,350 residents over the age of 15 are in common-law relationships. Furthermore, 30,215 adults over the age of 15 are unmarried, 42,710 are legally married, 3,870 are separated, 6,945 are divorced, and 7,610 are widowed; it is worth noting that women outstrip men in all of these statistics (Statistics Canada, "Thunder Bay, Ontario" [All Data], tables-1-4). With regards to other items. similarly interesting statistics reveal..."Cite this Analytical Essay:
APA Format
Demographics and Consumer Segments (2007, December 01)
Retrieved December 02, 2023, from https://www.academon.com/analytical-essay/demographics-and-consumer-segments-135669/
MLA Format
"Demographics and Consumer Segments" 01 December 2007.
Web. 02 December. 2023. <https://www.academon.com/analytical-essay/demographics-and-consumer-segments-135669/>