Data Warehousing as a Catalyst of Competitive Advantage Analytical Essay by Nicky

Data Warehousing as a Catalyst of Competitive Advantage
An analysis of how data warehousing as a strategic initiative is serving as the catalyst of competitive advantage.
# 149594 | 1,936 words | 12 sources | MLA | 2011 | US
Published on Dec 25, 2011 in Business (Information Mgmt. and Systems)

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The paper examines how manufacturing companies are relying on data warehousing for more effective new product development and introduction (NPDI) processes, workflows and strategies. The paper focuses on data warehousing's contributions to value chain performance and customer relationship management strategies. The paper clearly demonstrates how data warehousing is now a competitive weapon used at the strategic level of companies looking to gain greater efficiencies from every area of their value chains. The paper includes two diagrams.

Data Warehousing's Contributions to Value Chain Performance
Creating Competitive Advantage Using Data Warehousing in Customer Relationship Management Strategies

From the Paper:

"The strategic framework of the value chain (Porter, 1986, 9) provides a frame of reference for illustrating how data warehousing is making strategic contributions across entire enterprises. The increased accuracy and velocity of information made possible through integrated data warehousing strategies has the potential to significantly redefine entire companies (Johnson, 2009, 9). As the value chain framework as defined by Porter (1986, 9) compares the functional areas of Inbound Logistics, Operations, Outbound Logistics, Marketing & Sales and Aftersales Service while also showing support activities, this framework illustrates just how critical interprocess and system integration is in any value chain strategy."

Sample of Sources Used:

  • Michael Burkett. "The "Perfect" Product Launch." Supply Chain Management Review, July 1, 2005, 12-13
  • Colleen Cunningham, Il-Yeol Song, Peter P Chen. "Data Warehouse Design to Support Customer Relationship Management Analyses." Journal of Database Management 17, no. 2 (April 1, 2006): 62-84.
  • Lauren Keller Johnson. "Strategies for Data Warehousing." MIT Sloan Management Review 45, no. 3 (April 1, 2004): 9-9.
  • Zongwei Luo, Benjamin Yen, Zhining Tan, Zhicheng Ni. "Value Analysis Framework for RFID Technology Adoption in Retailers in China." Communications of the Association for Information Systems 23, (January 1, 2008): 17.
  • Wendy T Marks, Mark N Frolick. "Building customer data warehouses for a marketing and service environment: A case study." Information Systems Management 18, no. 3 (July 1, 2001): 51-56. , 2009).

Cite this Analytical Essay:

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Data Warehousing as a Catalyst of Competitive Advantage (2011, December 25) Retrieved July 05, 2020, from

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"Data Warehousing as a Catalyst of Competitive Advantage" 25 December 2011. Web. 05 July. 2020. <>