Customer Relationship Management (CRM) Analytical Essay by ResearchRiter

Customer Relationship Management (CRM)
This paper looks at system for customer relationship management (CRM), concentrating on the hospitality industry.
# 123403 | 2,500 words | 50 sources | MLA | 2008 | US

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In this article, the writer examines customer relationship management (CRM) systems, including their operational, analytical, and collaborative aspects and technology. The writer looks at how they relate to the hospitality industry and improving customer relations.

From the Paper:

"Customer relationship management (CRM) creates a comprehensive picture of customer needs expectations and behaviors by analyzing information from every customer transaction. Although CRM can be leveraged to improve various aspects of ordering and fulfillment 'The intent of CRM is to create a dynamic environment of continuously improving customer relationships'. CRM is in part an information-gathering protocol that creates the customer intelligence necessary to develop customer relationships. By collecting storing and analyzing customer information companies can develop and maintain better relationships ..."

Cite this Analytical Essay:

APA Format

Customer Relationship Management (CRM) (2008, December 01) Retrieved April 10, 2020, from

MLA Format

"Customer Relationship Management (CRM)" 01 December 2008. Web. 10 April. 2020. <>