Crisis Management at Karma-Organic Food for Dogs
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This paper reviews a crisis management campaign geared towards ensuring that a pet food company can emerge in good condition from a bruising product recall that has turned its industry upside down. The paper looks at the groups that should be targeted by any marketing campaign in the grim aftermath of the Menu Foods recall and illustrates some important themes and objectives. The paper argues that Karma-Organic Food for Dogs must rely upon its lengthy history and its sterling reputation to steady itself during a time of panic.
Cite this Analytical Essay:
Crisis Management at Karma-Organic Food for Dogs (2007, December 01) Retrieved April 18, 2021, from https://www.academon.com/analytical-essay/crisis-management-at-karma-organic-food-for-dogs-133493/
"Crisis Management at Karma-Organic Food for Dogs" 01 December 2007. Web. 18 April. 2021. <https://www.academon.com/analytical-essay/crisis-management-at-karma-organic-food-for-dogs-133493/>